The Future of Video Promotional Content Holds Real Promise
By Barbara Ann Cerda | Contributing Writer
While debating on the how to or which promotional avenues work best in transporting your masterpiece into the realms of a digital rock star, consider this. Creating episodic videos to promote your book(s) can propel your bona fides as a high-ranking author and a New York Times bestseller.
Like forecasting financial markets, you want to judge performance; will video marketing tools deliver success? That path to ascension must demonstrate what is needful to be a trendsetter now and in the future. Maximizing your advertising efforts and dollars into promotional overdrive should be your top priority. Although, America and United Kingdom followed by Europe still hold the lead in purchasing power of digital devices, these sectors in emerging economies show trending healthy growth and future increases in usage and sales. An amazing expansion in growth of digital content is in EU, Middle East, and Africa or the EMEA. This is where global marketers have found their focus…and so should you. Incorporating videos into your eMarketing efforts safeguards your place in an expanding universe of new readers.
What does the world hold for writers who become thought and imaginative digital disruptors?
We all look daily for new and exciting content to highlight our days. Avid consumers of innovative writing are growing and so are the numbers of Indie writers and authors. To garner an ever-increasing readership, they are making of themselves superstars by way of social media. Successful authors are using the most powerful software available in becoming digital disruptors…the mind.
As the ultimate software processor, our brains absorb information faster when bombarded with appealing sights and sounds. New digital marketing applications designed to spark interest through videos is a phenomena that is expanding throughout digital marketing cultures. Leading the pack in the myriad cosmos of social media are the tried and true favorites that have had time to mature and become test proven. Favorites like Instagram, You Tube, Bing, Facebook, and Google (Alphabet) own unlimited resources fed by public money. They will gobble up the market share of social media users and marketers of the future. They have become the constant innovators and continue to adapt into a perfect biosphere for hawking books and content. They are also a prime place to keep an eye on what is current and new in video software and appliances.
Most applications for creating and editing videos are free or at a small cost to download. Coupling press releases with a 60-second video can boost sales by 54%. Although, collaborating with professional VNR (Video News Release) can be costly. Taking a few days to acquaint yourself with applications that make learning the process easy is worth the time. A few of the more popular ones is iMovie, Pinnacle Studio Pro, Kinemaster for Android, Movie Edit Touch, and Quik are features for Instagrammers. All are free or available for download at a nominal cost. An important scalable feature is that they are suitable for anyone with pics and videos sloshing about on their iOS devices. Look to the eMarketing giants who own organic growth and have the resources to hold their lead.
Facebook looks to retain its dominance in social media by promising to keep updating trademark applications like Facebook Instant Articles. Google is experimenting with in-Search Engine Results Page (in-SERP) for video advertising. Another feature of these applications is that they play friendly with universally popular web hosts and content management systems like WordPress. This enables social media participation and the sharing of promotional costs.
Coauthoring is growing in popularity.
Authors and digital marketers are collaborating on large and small content projects. The willingness to share varied writing style, language, skills, and genre preferences are creating content partnerships. They are helping in redefining digital promotional futures. Large projects like epic novels to short stories in fiction and nonfiction, authors are collaborating while sharing a title and promotional costs.
You own the power of words that will hold meaning in the digital world now and in the far future.
No matter your eMarketing choices, they must provide ease of tracking, be scalable across mobile devices, and be agile, engaging, and responsive. Video promotion checks all the boxes as one of the best promotional tools. Because of its nimbleness and unlimited growth potential, it also offers the best ROI (Return on Investment).
This is the first in our conversations on video promotions for books. ChapterSee cannot guarantee success in using this amazing tool but we welcome commentary and feedback on user experiences.