The Future of Video Promotional Content Holds Real Promise
By Barbara Ann Cerda | Contributing Writer While debating on the how to or which promotional avenues work best in transporting your masterpiece into the realms of a digital rock star, consider this. Creating episodic videos to promote your book(s) can propel your bona fides as a high-ranking author and a New York Times bestseller. Like forecasting […]Read More
Free and Inexpensive Book Marketing really can Shift Your Sales Paradigms.
By Barbara Ann Cerda | Contributing Writer You’ve spent an enormous amount of time and thought into getting your book published. One of the biggest obstacles to success is getting your work front and center to readers and that requires marketing. This is perhaps the biggest hurdle in achieving author stardom. But shifting the paradigms in achieving […]Read More
Look who is cooking with Books
By Barbara Ann Cerda | Contributing Writer Celebrity does not guarantee a bestselling cookbook. The making of cookbooks is expensive. Rich imagery, quality products, professional consultancies and food photographers have large price tags. Hardcover cookbooks – although they experienced a short cycle of slow sales in 2014 is enjoying a renaissance. Amazon’s recent debut of its own […]Read More
Pay per Read or Exploitation?
By Barbara Ann Cerda | Contributing Writer Pay per read success comes to the writer who is a compelling storyteller or weaver of cliffhangers. I have received more than a few questions this week about Amazon’s pay per read. Its guidelines detailing what authors are included in the pay per read system are purposefully obtuse. Word about […]Read More
The Indie Author Movement
By Barbara Ann Cerda | Contributing Writer After completing my first book, I held tight to the dogma that a good writer earns his/her bona fetes by way of traditional publishing. Ten years later and a host of publishers who would only accept my work rewritten to mirror their marketing algorithms, I have dispelled that notion. […]Read More
Discover Your True Value as an Author
By Barbara Ann Cerda | Contributing Writer A nexus of cross-purposes is a ghostly presence that haunts all writers. It is their commonality. True and accurate quantification of bookmakers is rare. How do you estimate the real value of an author’s abilities? Nevertheless, creating fiction or nonfiction is a needful requirement in every industry. Gifts of “word-smithing” […]Read More