The Many ways to say love for the Holidays
By Barbara Ann Cerda | Contributing Writer Red cardinals paired on snow-laden branches. Winter blows making dancing snow swirls. Red noses are filled with scents of cinnamon and mulled wine, filling cold air with warmed recollections of love. We hear favorite Yuletide carols and long for the romance of fireside light. And beyond windowpanes, winds howl while […]
Read MoreThe Future of Video Promotional Content Holds Real Promise
By Barbara Ann Cerda | Contributing Writer While debating on the how to or which promotional avenues work best in transporting your masterpiece into the realms of a digital rock star, consider this. Creating episodic videos to promote your book(s) can propel your bona fides as a high-ranking author and a New York Times bestseller. Like forecasting […]
Read MoreFree and Inexpensive Book Marketing really can Shift Your Sales Paradigms.
By Barbara Ann Cerda | Contributing Writer You’ve spent an enormous amount of time and thought into getting your book published. One of the biggest obstacles to success is getting your work front and center to readers and that requires marketing. This is perhaps the biggest hurdle in achieving author stardom. But shifting the paradigms in achieving […]
Read MoreLook who is cooking with Books
By Barbara Ann Cerda | Contributing Writer Celebrity does not guarantee a bestselling cookbook. The making of cookbooks is expensive. Rich imagery, quality products, professional consultancies and food photographers have large price tags. Hardcover cookbooks – although they experienced a short cycle of slow sales in 2014 is enjoying a renaissance. Amazon’s recent debut of its own […]
Read MoreEPublishing trends for 2016
By Barbara Ann Cerda | Contributing Writer Is EPublishing dying? When I started my investigations on subject matter ideas for this article, my focus went first, to how ePublishing and consumption of eBooks are trending in emerging markets. What I found most enlightening is that the most commonly used device to view and or read digital content […]
Read MoreThe Indie Author Movement
By Barbara Ann Cerda | Contributing Writer After completing my first book, I held tight to the dogma that a good writer earns his/her bona fetes by way of traditional publishing. Ten years later and a host of publishers who would only accept my work rewritten to mirror their marketing algorithms, I have dispelled that notion. […]
Read MoreDiscover Your True Value as an Author
By Barbara Ann Cerda | Contributing Writer A nexus of cross-purposes is a ghostly presence that haunts all writers. It is their commonality. True and accurate quantification of bookmakers is rare. How do you estimate the real value of an author’s abilities? Nevertheless, creating fiction or nonfiction is a needful requirement in every industry. Gifts of “word-smithing” […]
Read MoreEven if you are on the wrong track…if you stay there long enough, you’ll get run over
By Barbara Ann Cerda | Contributing Writer Or how to make money using my book. Only the gods know how long most authors wait, yearn, and spend marketing dollars to promote their labors of love. Trading your book for a dollar is difficult because Marketing trends change so rapidly. Everyday’s playing fields seem to shift. Most of […]
Read MoreLet the Truth Be Known…About Your Work
By Barbara Ann Cerda | Contributing Writer While watching a network interview featuring nascent cult classic author E L James. I was drawn to the simplicity of the author’s responses and tone. Her choice of words mirrored her art. Surprisingly within her body of work the real world of BDSM, that can be raw, frightening and extreme, […]
Read MoreLet Us Talk About Amazon Giveaways for Authors
By Barbara Ann Cerda | Contributing Writer Although bookmakers and their publishers contribute a relatively small portion of Amazon’s almost $75 billion estimated revenue for 2014, the global giant recognizes the importance of its indie bookmaking users. Portions of Amazon’s marketing research dollars have created a nascent promotional gimmick that offers revenue for its burgeoning online bookshelves. […]
Read MoreAn Overview of the 2015 Digital Marketing Trends for Authors and Publishers
Book marketing discussions centering on understanding the culture of readers is an old dialogue. Yet it has once again regained its place at the center of the publishing universe. The term brand as publishers is a good example of why today’s content is king. In order to motivate and grow a fan base that ruler […]
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